Service
Website Redesign
If your site looks like it was built years ago, loads slowly, or just doesn't reflect how good your business actually is, a redesign fixes that — without losing the SEO and traffic you've already earned. We modernize the look, speed and conversion path while protecting your rankings.
What is website redesign?
A website redesign rebuilds an existing site with a modern look, faster performance and a stronger conversion path — while preserving the URLs, content and SEO equity you already have so you don't lose rankings in the process.
Who it's for: Businesses with an existing site that feels dated, loads slowly, doesn't work well on phones, or no longer matches the quality of the business.
What's included
- Modern, premium redesign of your existing site
- Speed and Core Web Vitals overhaul
- Mobile-first rebuild
- SEO-safe migration (redirects, structure preserved)
- Stronger calls to action and conversion path
How it works
Audit
We review what's working, what's hurting you, and what to keep.
Redesign
We modernize the look and the conversion path.
Rebuild
We rebuild fast and mobile-first, with redirects planned.
Migrate
We launch carefully to protect rankings and traffic.
Website Redesign pricing
| Option | Typical price | Best for |
|---|---|---|
| Refresh | $1,500 – $3,000 | New look and speed on your existing structure. |
| Full redesign | $3,000 – $5,000 | Rebuilt design, structure and conversion path. |
Ranges are 2026 market estimates and vary by scope. Get a real quote →
Timeline
Most redesigns take 4–8 weeks. The audit and SEO-safe migration planning are what separate a redesign that keeps your traffic from one that tanks it.
Patching vs. redesigning
| Keep patching old site | Redesign | |
|---|---|---|
| Modern look | No | Yes |
| Speed | Stuck | Fixed |
| Mobile experience | Poor | Rebuilt |
| Keeps SEO | — | Yes, if done right |
| Long-term cost | Grows | Resets clean |
Ready to talk about your project?
coolweb.ai designs and builds premium sites for businesses across Texas. Tell us what you need and we'll send a straight quote.
Start your project →Call or text +1 (817) 670-5318.
Frequently asked questions
How much does a website redesign cost?
A refresh runs $1,500–$3,000; a full redesign runs $3,000–$5,000, depending on size and how much structure changes.
Will I lose my Google rankings?
Not if it's done right. We plan redirects and preserve your URL structure and content, which protects the SEO equity you've built.
Can you keep my content?
Yes — we keep and improve what works, and cut what doesn't. You won't start from zero.
My site is slow — can you fix that?
Speed is a core part of a redesign. We rebuild lightweight and tune Core Web Vitals, which helps both users and rankings.